Lobos 1707

Lobos 1707 is an award winning and premium tequila producer that blends heritage and innovation. Inspired by his ancestor of the same name, Founder and Chief Creative officer Diego Osorio officially launched the brand in 2020 with support from CEO Dia Simms and Megastar and cultural force Lebron James.

With two years of COVID-19 changing the landscape of live events and how we connect in person, there was an appetite for deeper and more experiential social settings.

In 2022, Lobos 1707 was the official tequila for the Toronto Caribbean Carnival, with multiple events throughout the city, including an ultra-exclusive VIP lounge at the festival’s marquee event, The Grand Parade.

We worked closely with both Lobos 1707 and Toronto Caribbean Carnival with a multifaceted approach: Collaborating with the creative direction and production of the event, assisting with social media strategies, designing brand identity visuals to support the partnership, and aligning with Lobos’ PR team with the rollout of the announcement.

We worked with Lebron James’ Uninterrupted Canada to capture the VIP Lounge experience by Lobos x Toronto Caribbean Carnival. The end result was a premium production that was also high energy and engaging.

Our intention was to ensure the partnership felt organic for both sides as our production from a brand, ideation and design lens spoke to the power of community, culture and togetherness. Throughout our efforts, we blended both brands together equally, ensuring brand harmony and cohesiveness was not only seen, but felt throughout all touchpoints.