Basketball Nova Scotia

BNS (Basketball Nova Scotia) is a leading coaching, development and training program that produces positive experiences and equal opportunity for both recreational and competitive levels throughout Nova Scotia.

Led by an Executive Director with years of experience within the professional basketball level, BNS was looking to elevate the external element of their brand to help maximize value and awareness throughout the Eastern parts of Canada and beyond.

After extensive research and analysis, we developed a focused brand framework that was dominantly inspired by the friendly and easy going lifestyle of Nova Scotia. We produced a new colour system, font selections, a new logo/icon and digital ad campaigns to help introduce the new direction to the market.

BNS’ website was also supported as we simplified the navigation, allowing for easier accessibility to content. We also designed and developed the look of the website with the new brand identity system, supporting a consistent look throughout all touchpoints of the brand.

Client

Basketball Nova Scotia

Our Role

Web Design, Graphic Design, Branding

Date